The thing about Federation is that one server of a few hundred users can federate with all the other servers of a few hundred units and also other Federated services.

The next thing you know, you have a social network graph of millions of people, on thousands of servers (and not one ad).

I think that Lemmy does need more of the right exposure.

If you search for any Lemmy content on Google or Duck-Duck-Go, you don’t get any good results. This is probably because most people use Apps or secure browsers that don’t allow tracking.

Maybe Duck-Duck-Go need to have a !bang search modifier for Lemmy. https://duckduckgo.com/bangs