I’m not sure if this is what that person meant, but, usually it’s on the original development team to handle outreach and building the identity of the software - in Lemmy’s case, they have a bit of a not-great reputation… Even if they had the reach, that reputation hurts.

Having Mozilla - or any top tier foss-friendly company - kinda take the reins a bit would probably be good.

I feel like you’re implying that there are categories of content that don’t belong to one of those two groups and tbh I can’t think of any