The entire instance seems to be engaged in an opinion shaping campaign
That’s too subtle a statement. It is a willful, bad-faith, full-on attack on objective reality via the rewriting of historical facts, redaction of massive volumes of information and constant aggressive, knee-jerk silencing of voices.
As such, it can also be described as a malicious assault on the mental health of individuals and society as a whole. Their actions a clear example of the type of repressive, miserable society they would have us live in, if given the chance by hook or by crook.
Probably the hope, not completely unfounded, that the migration from one “legacy” (from the 00s) platform to a more recent alternative service - twitter to Bluesky - will help inspire people in other legacy platforms to also realize that alternatives do exist now, they are part of a broader conversation that they weren’t a part of even two years ago.
Even a year and a half ago, this place felt like it hadn’t yet installed the drywall, the wiring and tubing was incomplete. Now it feels more seamless, ready for a spurt of growth.
“Hey… Bluesky isn’t all that bad, I’m glad to be out of the clutches of a billionaire asshole, and not feel utterly lost here”, now cue what OP believes a number of people will also think: “Hmm… maybe I’ll check out Lemmy, too. See what the alternative to reddit is like.”
Some of them could have tried it, didn’t like it, might come back and be like: “Hey, Lemmy’s not too bad since last I last looked a year ago”, and here’s a clincher that definitely wasn’t here a year and a half ago: “The app works pretty good”, and there are a lot of new apps, having a choice gives a sense and weight of legitimacy.